Tools
Free tools for advertisers, marketers and e-commerce owners. Plan campaigns, check your numbers and test your website – no sign-up needed.
Our Free Marketing Tools
Free Website Health Check
Test your site's speed, SEO, accessibility and Core Web Vitals in about 30 seconds and get a list of the top issues to fix.
Check my site →ROAS Calculator
Calculate your return on ad spend, your break-even ROAS and the profit left after ad costs.
Calculate ROAS →POAS Calculator
See your profit on ad spend – what your ads actually earn after product cost, shipping and fees.
Calculate POAS →UTM Builder
Create tracking links for Google Ads, Meta, TikTok, LinkedIn and more, with each platform's dynamic tags built in.
Build a link →Ad Format Previewer
Upload one image or video and preview it in 60+ placements across Meta, Google, YouTube, TikTok, Snapchat and Pinterest.
Preview my ad →Which Tool Should I Use?
- Launching a campaign? Use the UTM builder so every click is tracked correctly, and the ad format previewer to make sure your creative looks right in every placement.
- Evaluating results? Use the ROAS calculator to see your return on revenue, and the POAS calculator to see whether the campaign actually makes a profit.
- Sending traffic to a landing page? Run the website health check first. A slow or badly optimised page wastes ad budget and hurts your Google Ads Quality Score.
Why We Built These Tools
Managing Google Ads and social media campaigns every day means running the same checks again and again: tagging links, previewing creatives, working out whether a campaign is profitable and testing landing pages. We built these tools for our own work and made them free for everyone. They run in your browser and need no account.
Want Help Beyond the Tools?
Tools tell you where you stand. If you want someone to plan, run and optimise your campaigns, Stipe Kakic is a certified Google Partner working with Google Ads, Meta, TikTok and web analytics. Get a free quote and we'll look at where your marketing can grow.