Web Analytics
🚀 Increase your revenue and insights with web analytics
Web analytics can provide answers to many crucial questions for businesses and websites. From how visitors use your site to how your marketing contributes to your company’s goals and revenue. Investing in web analytics is an investment in better answers to why your website and marketing perform the way they do. The insights that web analytics lead to are often the foundation of a successful web and marketing strategy.
What is Web Analytics?
Web analytics is a vast field that offers virtually endless opportunities. Working with web analytics means collecting website statistics in various ways and then analyzing the quantitative data you receive. The result of a well-executed web analysis is the ability to make data-driven decisions. 💡
For example, with tools like Google Analytics, you can measure which pages on your site are the most visited 📈. Or analyze which pages on the site see users leaving 🚪. For us working with digital marketing, web analytics is largely about assessing the quality of different types of traffic to the website. How much does Google Ads contribute to your set goals? These are the types of questions you can answer with web analytics.
We can help you with a variety of tasks in web analytics.
How We Work with Web Analytics
🔍 Health Check of Google Analytics
Your web analytics is only as good as the quality of your data. That’s why it’s important that the data in Google Analytics is accurate. When we conduct a health check of your Google Analytics account, one of our web analysts will review your setup and recommend improvements. 🩺
⚙️ Google Tag Manager Setup
Google Tag Manager gives you superpowers in measuring and tracking your website 🦸. We’re happy to help you get started with Google Tag Manager or to further develop your existing setup.
📊 Dashboards in Adverity and Google Looker Studio
It’s one thing to have accurate data. The next step is to visualize this data in a way that all stakeholders can make the right decisions 🎯. With visualization tools like Adverity and Google Looker Studio, we create customized dashboards based on your goals and needs.
📅 Ongoing Web Analytics
When we work with ongoing web analytics, it’s not only about ensuring that your measurement and data collection are accurate, but also about analyzing the data to uncover new insights and decision-making points 💭.
🔧 Technical Web Analytics
The ultimate goal of web analytics is to draw conclusions from the data you collect. A key factor in achieving this is ensuring that your measurements are correct ✅. Data-driven decisions are valuable—but if you collect inaccurate data, your analysis will be based on incorrect facts ⚠️.
A lot can go wrong when measuring website statistics, and it’s often necessary to have technical expertise to ensure you’re collecting the right data. In the process of ensuring your data quality, Google Tag Manager is a powerful tool 🛠️.
📋 Measurement Plan
Another crucial tool is a measurement plan. Here, you describe the information you need to collect to answer the questions your organization wants to know and track the goals you want to achieve 🎯. This is then translated into metrics and dimensions that are collected using tools like Google Analytics.
A measurement plan ensures that you measure the right things and measure them correctly 📏. We’re happy to help you create a measurement plan for your business!