Web Analytics

Your web analytics is only as good as the quality of your data. That’s why it’s important that the data in Google Analytics is accurate. When we conduct a health check of your Google Analytics account, one of our web analysts will review your setup and recommend improvements. 🩺

Google Tag Manager gives you superpowers in measuring and tracking your website 🦸. We’re happy to help you get started with Google Tag Manager or to further develop your existing setup.

It’s one thing to have accurate data. The next step is to visualize this data in a way that all stakeholders can make the right decisions 🎯. With visualization tools like Adverity and Google Looker Studio, we create customized dashboards based on your goals and needs.

When we work with ongoing web analytics, it’s not only about ensuring that your measurement and data collection are accurate, but also about analyzing the data to uncover new insights and decision-making points 💭.

The ultimate goal of web analytics is to draw conclusions from the data you collect. A key factor in achieving this is ensuring that your measurements are correct ✅. Data-driven decisions are valuable—but if you collect inaccurate data, your analysis will be based on incorrect facts ⚠️.

A lot can go wrong when measuring website statistics, and it’s often necessary to have technical expertise to ensure you’re collecting the right data. In the process of ensuring your data quality, Google Tag Manager is a powerful tool 🛠️.

Another crucial tool is a measurement plan. Here, you describe the information you need to collect to answer the questions your organization wants to know and track the goals you want to achieve 🎯. This is then translated into metrics and dimensions that are collected using tools like Google Analytics.

A measurement plan ensures that you measure the right things and measure them correctly 📏. We’re happy to help you create a measurement plan for your business!

The most common causes are tags that fire twice, tracking that runs inside a sandbox (for example a Shopify custom pixel), missing Consent Mode, internal traffic that is not filtered out, and conversions that are not set up. A health check finds these quickly.

Consent Mode v2 lets Google tags respect your cookie banner. It is required for Google Ads remarketing and conversion modelling for visitors in the EU, so most Swedish businesses that advertise on Google need it.

Yes. I set up GA4, Google Tag Manager, Google Ads conversions, the Meta pixel and server-side tracking for Shopify, WooCommerce and custom websites.

A typical setup, including a measurement plan, implementation and testing, takes one to two weeks.