Negative Keywords: The Easiest Way to Stop Wasting Ad Budget
Negative keywords stop your Google Ads from showing on irrelevant searches. Here is how they work, where to find them and a starter list you can use today.
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Learn to advertise smarter
Straight, practical guides on Google Ads, social media advertising, web analytics and web development – with real numbers and examples for businesses in Sweden. Written by Google Partner Stipe Kakic.
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Google Ads
What ads cost, budgets, bidding, ROAS and POAS – and how to make every krona pay off.5 articlesBrowse articles →
Social Media
Advertising on Meta, TikTok and LinkedIn: audiences, ad formats and creative that sells.1 articleBrowse articles →
Web Analytics
GA4, Google Tag Manager and conversion tracking – so you know what actually works.1 articleBrowse articles →
Web Development
Fast websites that convert: Shopify, WordPress, page speed and SEO basics.1 articleBrowse articles →
Latest articles
Keyword Match Types Explained: Broad, Phrase and Exact
Match types decide which searches can trigger your Google Ads. Here is how broad, phrase and exact match work today, with examples and when to use each.
Read the article →Why Page Speed Matters for Sales – and How to Measure It
A slow website quietly costs you customers and makes your ads more expensive. Here is why speed matters, how to measure it properly and what to fix first.
Read the article →GA4 for Beginners: The 10 Reports That Actually Matter
GA4 has dozens of reports, but you only need a handful. These are the 10 I check for small business clients, and the question each one answers.
Read the article →Meta Ads vs Google Ads: Which Should Your Business Start With?
Google Ads captures people already searching; Meta Ads creates demand. Here is how to decide which one your business should start with, and when to run both.
Read the article →Google Ads for Beginners: How to Set Up Your First Campaign
A practical, step-by-step guide to setting up your first Google Ads search campaign: goals, tracking, keywords, ads, budget and what to check in the first weeks.
Read the article →How Much Does Google Ads Cost? Prices and Budgets in 2026
What does a click cost, how big a budget do you need, and what does a consultant charge? An honest look at what Google Ads costs for businesses in Sweden.
Read the article →ROAS vs POAS – Which Metric Should Steer Your Ads?
ROAS shows revenue per krona spent on ads, POAS shows profit. Here is the difference, how to calculate both and when to switch.
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